Bud Light’s Hilarious Advertisement

Advertisements such as commercials always catch my attention if they are funny or witty. I was browsing youtube for this assignment and had looked at a number of commercials that were sometimes good, but I hadn’t come across anything that I would think twice about until I found this:

At first the commercial isn’t clear on what it is actually advertising for, until the lady at the desk says “I don’t know, maybe we’ll buy a case of Bud Light”. From then on the people in the office use as much profanity as they possibly can so more money goes towards a case of Bud Light.

 The final cause is the only of the four of Aristotles causes that can be argued is used in this commercial. It is made clear that the entire office wants a case of Bud Light and that is why they all keep swearing. Therefore it can be argued that the purpose of the product is to make people feel good, or happy.

 Although  this commercial doesn’t have me running to the store and buying a Bud Light it does have me talking about it. I find myself saying “have you seen that hilarious Bud Light commerical where the office people keep swearing”. This is probably just as good for the company because it has people talking about their product.

2 Comments »

  1. kaiah311 Said:

    on February 8, 2008 at 6:13 am

    Oh my gosh…I don’t think I have audibly laughed at a commercial in awhile! Although it is vulgar (and seemingly un-purposeful in its vulgarity), I think it works as a means to differentiate itself from every other commercials being aired. It’s different, attention grabbing and super witty. It doesn’t bank on sexual innuendo as most beer commercials do; instead it works off of something more basic than that: foul language. I think it’s great.

  2. english220 Said:

    on February 11, 2008 at 6:03 am

    I agree that this is a great commercial to analyze–I’m just not sure it was the best choice for this week. As you said, it was neither heavy on the Four Causes, nor was it particularly persuasive.

    Now, I DID say that you should consider occasionally analyzing an ad that didn’t meet the criteria, but then I need you to dig really deep and think very critically about it. I understand the desire to use this ad when you came across it–but perhaps it would have fit a later section more closely. I’m just not sure it allowed you to write your best analysis.

    –Sarah–


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