Ad Journal 5: Visual Rhetoric

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Here is an example of a print ad that is done really well. This week we talked learned about visual rhetoric in advertising. Going through the questions for analyzing this ad does pretty well.

What we see, meaning the style and the design language is really well done in this advertisement. The ad is colorful and draws attention to itself. The person that did this ad did really well at paying very close attention to details.

While advertising the verbal style we have a lot of print to look at. The voice is strong, obviously trying to make a point. The tone is very sarcastic. Word choice was ok, there wasn’t anything special, but it was still written well.

The place where this ad loses me is when you get the the question what is this ad about? Really, I still don’t get how this ad has anything to do with a printer company. The story was good, reading about the “hard worker” was amusing, but still… where does the printer come in?

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