This week in class we focused on print advertising. I actually thought it was one of the most interesting weeks so far, and the funny thing is before this week I never really knew how much I pay attention to print advertising. There is so much that can be done with a picture, that is why I chose the advertisement above for this weeks ad journal.
Panasonic not only delivers a nice looking picture, but they also chose an ad that almost everybody will take a doublelook before turning the page of a magazine. The company is advertising Panasonics image stabalizer which is a feature of their cameras. The guy is standing on a treadmill, will an exercise ball, not only is he still completely stable, but the elder lady on his shoulders is completely comftorble, not unstable at all. The ad doesn’t have any words, just Panasonic, in my opinion this advertisement is genius.
Although I think it’s genius the ad seems to go against a lot of what Ogilvy teaches us in what we’ve read for class this week. The first thing that I noticed is that there is no headline. Panasonic, idea’s for life is written very small in the corner. Maybe it would be better if at the bottom of the page Panasonic was written in big letters.
Instead of having a long copy, which could have mentioned the price of a Panasonic digital camera, or telling the other specifics of the camera the ad is just simple. I think it works really well… others may disagree.
