I came across this advertisement on you tube searching for my next ad to analyze. This commercial uses, in my opinion a couple of different approaches we have already learned about in class.
One of the most obvious examples would be the Meterial Cause which we learned when looking at Aristotelian Casual Analysis. The ad obviously is telling us the meterials of the burger, the McDLT. McDonalds, Lettuce, and Tomatoe. He is saying that regular BLTs don’t even compare to this McDLT. Not only is the Meterial Cause being used but there is also another element which we learned not too long after this idea.
The song that they are singing in the commercial would fall under the Sight vs. Sound idea by Roy Williams in the Six Tugs of War. It is catchy and they repeat it so hopefully it will stick in people’s minds when they are thinking of a tasty dinner to eat!
