Nichole’s WebBlog

We have all seen the HP computer commercials that feature some sort of celebrity, but only there hands are featured. Usually you can tell which celebrity it is by their distinctive voice, like in the example I used this week with Jerry Seinfeld. The direction I will be taking is the wide campaign. All of which will be of the same medium (TV).

 This week we learned about analyzing ads depending on their persuasive sound. This includes looking at content, emotional impact,  cultural and personal memory, relevance/timeliness, and repetitiveness.

When looking at the content of this ad, I believe it does rather well at drawing you in and using visuals to express the words the celebrity, in this case Jerry Seinfeld, is saying. I think the way this ad is set up visually is done extremely well, it makes me want to go out and buy an HP computer… if i didn’t already have one.

When looking at the emotional impact of this ad, it does well again… the example we watched in class was the story of easter, the preacher did so well at helping you visualize the events happening. The ad really does seem sincere, not like someone told Seinfeld what to say, but rather that he was saying it himself.

Obviously the cultural and personal memory aspect is used, with the celbrity voiceover.

The other two it seems do ok. Repetetiveness seems lacking, this one in particular seems to be focusing more on Bee Movie than HP. There aren’t any stereotypes being used though, which is always a big no no in advertising.

Here is an example of a print ad that is done really well. This week we talked learned about visual rhetoric in advertising. Going through the questions for analyzing this ad does pretty well.

What we see, meaning the style and the design language is really well done in this advertisement. The ad is colorful and draws attention to itself. The person that did this ad did really well at paying very close attention to details.

While advertising the verbal style we have a lot of print to look at. The voice is strong, obviously trying to make a point. The tone is very sarcastic. Word choice was ok, there wasn’t anything special, but it was still written well.

The place where this ad loses me is when you get the the question what is this ad about? Really, I still don’t get how this ad has anything to do with a printer company. The story was good, reading about the “hard worker” was amusing, but still… where does the printer come in?

This week in class we focused on print advertising. I actually thought it was one of the most interesting weeks so far, and the funny thing is before this week I never really knew how much I pay attention to print advertising. There is so much that can be done with a picture, that is why I chose the advertisement above for this weeks ad journal.

Panasonic not only delivers a nice looking picture, but they also chose an ad that almost everybody will take a doublelook before turning the page of a magazine. The company is advertising Panasonics image stabalizer which is a feature of their cameras. The guy is standing on a treadmill, will an exercise ball, not only is he still completely stable, but the elder lady on his shoulders is completely comftorble, not unstable at all. The ad doesn’t have any words, just Panasonic, in my opinion this advertisement is genius.

Although I think it’s genius the ad seems to go against a lot of what Ogilvy teaches us in what we’ve read for class this week. The first thing that I noticed is that there is no headline. Panasonic, idea’s for life is written very small in the corner. Maybe it would be better if at the bottom of the page Panasonic was written in big letters.

Instead of having a long copy, which could have mentioned the price of a Panasonic digital camera, or telling the other specifics of the camera the ad is just simple. I think it works really well… others may disagree.

I came across this advertisement on you tube searching for my next ad to analyze. This commercial uses, in my opinion a couple of different approaches we have already learned about in class.

One of the most obvious examples would be the Meterial Cause which we learned when looking at Aristotelian Casual Analysis. The ad obviously is telling us the meterials of the burger, the McDLT. McDonalds, Lettuce, and Tomatoe. He is saying that regular BLTs don’t even compare to this McDLT. Not only is the Meterial Cause being used but there is also another element which we learned not too long after this idea.

The song that they are singing in the commercial would fall under the Sight vs. Sound idea by Roy Williams in the Six Tugs of War. It is catchy and they repeat it so hopefully it will stick in people’s minds when they are thinking of a tasty dinner to eat!